Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00215
VM0000215Platinummember215@example.test · +601110000215 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,264
Current loyalty balance
Lifetime Spend
RM 6,581
Across 40 visits
Total Visits
40
Since 2024-10-28
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
9d
2026-09-30
App Status
Installed
OPLUMO App relationship
Member Status
Active
Platinum tier
Membership & rewards
Platinum member
5,264 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-30 · OPLUMO Outlet 12
Outlet purchase
2026-09-18 · Member activity · RM 105.00
App session
2026-09-06 · OPLUMO Outlet 12
Points credited
2026-08-25 · Member activity · RM 119.00
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 12
Outlet purchase
2026-08-01 · Member activity · RM 133.00
Points credited
2026-07-20 · OPLUMO Outlet 12
Outlet purchase
2026-07-08 · Member activity · RM 147.00