Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21431
VM0021431Goldmember21431@example.test · +601110021431 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,905
Current loyalty balance
Lifetime Spend
RM 4,882
Across 32 visits
Total Visits
32
Since 2024-11-11
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
139d
2026-05-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,905 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 12
Outlet purchase
2026-05-11 · Member activity · RM 109.50
App session
2026-04-29 · OPLUMO Outlet 12
Points credited
2026-04-17 · Member activity · RM 124.10
Win-back campaign delivered
2026-04-05 · OPLUMO Outlet 12
Outlet purchase
2026-03-24 · Member activity · RM 138.70
Points credited
2026-03-12 · OPLUMO Outlet 12
Outlet purchase
2026-02-28 · Member activity · RM 153.30