Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02139
VM0002139Membermember2139@example.test · +601110002139 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted Out
Points Balance
452
Current loyalty balance
Lifetime Spend
RM 566
Across 7 visits
Total Visits
7
Since 2026-05-01
Average Order Value
RM 92
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
53d
2026-08-17
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
452 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 15
Outlet purchase
2026-08-05 · Member activity · RM 69.00
App session
2026-07-24 · OPLUMO Outlet 15
Points credited
2026-07-12 · Member activity · RM 78.20
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 15
Outlet purchase
2026-06-18 · Member activity · RM 87.40
Points credited
2026-06-06 · OPLUMO Outlet 15
Outlet purchase
2026-05-25 · Member activity · RM 96.60