Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
H2
Hakim 21320
VM0021320Platinummember21320@example.test · +601110021320 · Preferred outlet: OPLUMO Outlet 3
High ValueWeekend
Consent Status
Opted In
Points Balance
4,977
Current loyalty balance
Lifetime Spend
RM 6,221
Across 40 visits
Total Visits
40
Since 2024-07-25
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
104d
2026-06-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,977 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 3
Outlet purchase
2026-06-15 · Member activity · RM 106.50
App session
2026-06-03 · OPLUMO Outlet 3
Points credited
2026-05-22 · Member activity · RM 120.70
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 3
Outlet purchase
2026-04-28 · Member activity · RM 134.90
Points credited
2026-04-16 · OPLUMO Outlet 3
Outlet purchase
2026-04-04 · Member activity · RM 149.10