Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 21314
VM0021314Silvermember21314@example.test · +601110021314 · Preferred outlet: OPLUMO Outlet 14
LunchNew Joiner
Consent Status
Opted Out
Points Balance
1,987
Current loyalty balance
Lifetime Spend
RM 2,484
Across 23 visits
Total Visits
23
Since 2025-07-11
Average Order Value
RM 114
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
59d
2026-08-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,987 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 14
Outlet purchase
2026-07-30 · Member activity · RM 85.50
App session
2026-07-18 · OPLUMO Outlet 14
Points credited
2026-07-06 · Member activity · RM 96.90
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 14
Outlet purchase
2026-06-12 · Member activity · RM 108.30
Points credited
2026-05-31 · OPLUMO Outlet 14
Outlet purchase
2026-05-19 · Member activity · RM 119.70