Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21311
VM0021311Silvermember21311@example.test · +601110021311 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,723
Current loyalty balance
Lifetime Spend
RM 2,155
Across 30 visits
Total Visits
30
Since 2025-03-16
Average Order Value
RM 93
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
50d
2026-08-20
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,723 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 11
Outlet purchase
2026-08-08 · Member activity · RM 69.75
App session
2026-07-27 · OPLUMO Outlet 11
Points credited
2026-07-15 · Member activity · RM 79.05
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 11
Outlet purchase
2026-06-21 · Member activity · RM 88.35
Points credited
2026-06-09 · OPLUMO Outlet 11
Outlet purchase
2026-05-28 · Member activity · RM 97.65