Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N2
Nurul 21285
VM0021285Platinummember21285@example.test · +601110021285 · Preferred outlet: OPLUMO Outlet 2
New JoinerHigh Value
Consent Status
Opted In
Points Balance
6,649
Current loyalty balance
Lifetime Spend
RM 8,312
Across 39 visits
Total Visits
39
Since 2024-06-04
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
173d
2026-04-19
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,649 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 2
Outlet purchase
2026-04-07 · Member activity · RM 132.00
App session
2026-03-26 · OPLUMO Outlet 2
Points credited
2026-03-14 · Member activity · RM 149.60
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 2
Outlet purchase
2026-02-18 · Member activity · RM 167.20
Points credited
2026-02-06 · OPLUMO Outlet 2
Outlet purchase
2026-01-25 · Member activity · RM 184.80