Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21263
VM0021263Platinummember21263@example.test · +601110021263 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,156
Current loyalty balance
Lifetime Spend
RM 6,445
Across 31 visits
Total Visits
31
Since 2024-10-24
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
175d
2026-04-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,156 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 14
Outlet purchase
2026-04-05 · Member activity · RM 132.75
App session
2026-03-24 · OPLUMO Outlet 14
Points credited
2026-03-12 · Member activity · RM 150.45
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 14
Outlet purchase
2026-02-16 · Member activity · RM 168.15
Points credited
2026-02-04 · OPLUMO Outlet 14
Outlet purchase
2026-01-23 · Member activity · RM 185.85