Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21215
VM0021215Goldmember21215@example.test · +601110021215 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,799
Current loyalty balance
Lifetime Spend
RM 4,750
Across 37 visits
Total Visits
37
Since 2024-12-26
Average Order Value
RM 122
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
4d
2026-10-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
3,799 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-10-05 · OPLUMO Outlet 17
Outlet purchase
2026-09-23 · Member activity · RM 91.50
App session
2026-09-11 · OPLUMO Outlet 17
Points credited
2026-08-30 · Member activity · RM 103.70
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 17
Outlet purchase
2026-08-06 · Member activity · RM 115.90
Points credited
2026-07-25 · OPLUMO Outlet 17
Outlet purchase
2026-07-13 · Member activity · RM 128.10