Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21195
VM0021195Membermember21195@example.test · +601110021195 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
516
Current loyalty balance
Lifetime Spend
RM 646
Across 4 visits
Total Visits
4
Since 2026-03-02
Average Order Value
RM 173
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
167d
2026-04-25
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
516 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 14
Outlet purchase
2026-04-13 · Member activity · RM 129.75
App session
2026-04-01 · OPLUMO Outlet 14
Points credited
2026-03-20 · Member activity · RM 147.05
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 14
Outlet purchase
2026-02-24 · Member activity · RM 164.35
Points credited
2026-02-12 · OPLUMO Outlet 14
Outlet purchase
2026-01-31 · Member activity · RM 181.65