Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21155
VM0021155Membermember21155@example.test · +601110021155 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
267
Current loyalty balance
Lifetime Spend
RM 335
Across 5 visits
Total Visits
5
Since 2026-05-11
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
79d
2026-07-22
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
267 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-22 · OPLUMO Outlet 8
Outlet purchase
2026-07-10 · Member activity · RM 53.25
App session
2026-06-28 · OPLUMO Outlet 8
Points credited
2026-06-16 · Member activity · RM 60.35
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 8
Outlet purchase
2026-05-23 · Member activity · RM 67.45
Points credited
2026-05-11 · OPLUMO Outlet 8
Outlet purchase
2026-04-29 · Member activity · RM 74.55