Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02115
VM0002115Goldmember2115@example.test · +601110002115 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
2,934
Current loyalty balance
Lifetime Spend
RM 3,668
Across 29 visits
Total Visits
29
Since 2025-04-26
Average Order Value
RM 166
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
27d
2026-09-12
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
2,934 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-12 · OPLUMO Outlet 8
Outlet purchase
2026-08-31 · Member activity · RM 124.50
App session
2026-08-19 · OPLUMO Outlet 8
Points credited
2026-08-07 · Member activity · RM 141.10
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 8
Outlet purchase
2026-07-14 · Member activity · RM 157.70
Points credited
2026-07-02 · OPLUMO Outlet 8
Outlet purchase
2026-06-20 · Member activity · RM 174.30