Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 02114
VM0002114Goldmember2114@example.test · +601110002114 · Preferred outlet: OPLUMO Outlet 7
LunchNew Joiner
Consent Status
Opted In
Points Balance
2,779
Current loyalty balance
Lifetime Spend
RM 3,475
Across 37 visits
Total Visits
37
Since 2024-10-22
Average Order Value
RM 90
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
69d
2026-08-01
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,779 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-01 · OPLUMO Outlet 7
Outlet purchase
2026-07-20 · Member activity · RM 67.50
App session
2026-07-08 · OPLUMO Outlet 7
Points credited
2026-06-26 · Member activity · RM 76.50
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 7
Outlet purchase
2026-06-02 · Member activity · RM 85.50
Points credited
2026-05-21 · OPLUMO Outlet 7
Outlet purchase
2026-05-09 · Member activity · RM 94.50