Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21107
VM0021107Goldmember21107@example.test · +601110021107 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
4,576
Current loyalty balance
Lifetime Spend
RM 5,721
Across 38 visits
Total Visits
38
Since 2024-09-17
Average Order Value
RM 168
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
86d
2026-07-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,576 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 11
Outlet purchase
2026-07-03 · Member activity · RM 126.00
App session
2026-06-21 · OPLUMO Outlet 11
Points credited
2026-06-09 · Member activity · RM 142.80
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 11
Outlet purchase
2026-05-16 · Member activity · RM 159.60
Points credited
2026-05-04 · OPLUMO Outlet 11
Outlet purchase
2026-04-22 · Member activity · RM 176.40