Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21035
VM0021035Silvermember21035@example.test · +601110021035 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
1,588
Current loyalty balance
Lifetime Spend
RM 1,985
Across 25 visits
Total Visits
25
Since 2025-04-09
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
116d
2026-06-15
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,588 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 7
Outlet purchase
2026-06-03 · Member activity · RM 75.75
App session
2026-05-22 · OPLUMO Outlet 7
Points credited
2026-05-10 · Member activity · RM 85.85
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 7
Outlet purchase
2026-04-16 · Member activity · RM 95.95
Points credited
2026-04-04 · OPLUMO Outlet 7
Outlet purchase
2026-03-23 · Member activity · RM 106.05