Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02103
VM0002103Membermember2103@example.test · +601110002103 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
934
Current loyalty balance
Lifetime Spend
RM 1,169
Across 8 visits
Total Visits
8
Since 2026-02-20
Average Order Value
RM 152
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
105d
2026-06-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
934 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 13
Outlet purchase
2026-06-14 · Member activity · RM 114.00
App session
2026-06-02 · OPLUMO Outlet 13
Points credited
2026-05-21 · Member activity · RM 129.20
Win-back campaign delivered
2026-05-09 · OPLUMO Outlet 13
Outlet purchase
2026-04-27 · Member activity · RM 144.40
Points credited
2026-04-15 · OPLUMO Outlet 13
Outlet purchase
2026-04-03 · Member activity · RM 159.60