Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21015
VM0021015Membermember21015@example.test · +601110021015 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
777
Current loyalty balance
Lifetime Spend
RM 972
Across 8 visits
Total Visits
8
Since 2026-03-20
Average Order Value
RM 105
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
77d
2026-07-24
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
777 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 4
Outlet purchase
2026-07-12 · Member activity · RM 78.75
App session
2026-06-30 · OPLUMO Outlet 4
Points credited
2026-06-18 · Member activity · RM 89.25
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 4
Outlet purchase
2026-05-25 · Member activity · RM 99.75
Points credited
2026-05-13 · OPLUMO Outlet 4
Outlet purchase
2026-05-01 · Member activity · RM 110.25