Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20931
VM0020931Silvermember20931@example.test · +601110020931 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
1,183
Current loyalty balance
Lifetime Spend
RM 1,480
Across 17 visits
Total Visits
17
Since 2025-09-04
Average Order Value
RM 109
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
112d
2026-06-19
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,183 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 5
Outlet purchase
2026-06-07 · Member activity · RM 81.75
App session
2026-05-26 · OPLUMO Outlet 5
Points credited
2026-05-14 · Member activity · RM 92.65
Win-back campaign delivered
2026-05-02 · OPLUMO Outlet 5
Outlet purchase
2026-04-20 · Member activity · RM 103.55
Points credited
2026-04-08 · OPLUMO Outlet 5
Outlet purchase
2026-03-27 · Member activity · RM 114.45