Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20919
VM0020919Membermember20919@example.test · +601110020919 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
705
Current loyalty balance
Lifetime Spend
RM 882
Across 29 visits
Total Visits
29
Since 2025-01-28
Average Order Value
RM 32
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
115d
2026-06-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
705 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 10
Outlet purchase
2026-06-04 · Member activity · RM 24.00
App session
2026-05-23 · OPLUMO Outlet 10
Points credited
2026-05-11 · Member activity · RM 27.20
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 10
Outlet purchase
2026-04-17 · Member activity · RM 30.40
Points credited
2026-04-05 · OPLUMO Outlet 10
Outlet purchase
2026-03-24 · Member activity · RM 33.60