Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20915
VM0020915Silvermember20915@example.test · +601110020915 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
1,262
Current loyalty balance
Lifetime Spend
RM 1,578
Across 19 visits
Total Visits
19
Since 2025-11-05
Average Order Value
RM 81
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
14d
2026-09-25
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,262 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-25 · OPLUMO Outlet 6
Outlet purchase
2026-09-13 · Member activity · RM 60.75
App session
2026-09-01 · OPLUMO Outlet 6
Points credited
2026-08-20 · Member activity · RM 68.85
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 6
Outlet purchase
2026-07-27 · Member activity · RM 76.95
Points credited
2026-07-15 · OPLUMO Outlet 6
Outlet purchase
2026-07-03 · Member activity · RM 85.05