Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20735
VM0020735Goldmember20735@example.test · +601110020735 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,180
Current loyalty balance
Lifetime Spend
RM 3,975
Across 36 visits
Total Visits
36
Since 2024-12-02
Average Order Value
RM 136
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
46d
2026-08-24
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,180 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-24 · OPLUMO Outlet 13
Outlet purchase
2026-08-12 · Member activity · RM 102.00
App session
2026-07-31 · OPLUMO Outlet 13
Points credited
2026-07-19 · Member activity · RM 115.60
Win-back campaign delivered
2026-07-07 · OPLUMO Outlet 13
Outlet purchase
2026-06-25 · Member activity · RM 129.20
Points credited
2026-06-13 · OPLUMO Outlet 13
Outlet purchase
2026-06-01 · Member activity · RM 142.80