Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20727
VM0020727Silvermember20727@example.test · +601110020727 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,115
Current loyalty balance
Lifetime Spend
RM 1,394
Across 28 visits
Total Visits
28
Since 2025-03-09
Average Order Value
RM 54
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
93d
2026-07-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,115 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 5
Outlet purchase
2026-06-26 · Member activity · RM 40.50
App session
2026-06-14 · OPLUMO Outlet 5
Points credited
2026-06-02 · Member activity · RM 45.90
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 5
Outlet purchase
2026-05-09 · Member activity · RM 51.30
Points credited
2026-04-27 · OPLUMO Outlet 5
Outlet purchase
2026-04-15 · Member activity · RM 56.70