Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
S2
Siti 20725
VM0020725Membermember20725@example.test · +601110020725 · Preferred outlet: OPLUMO Outlet 3
New JoinerHigh Value
Consent Status
Opted Out
Points Balance
295
Current loyalty balance
Lifetime Spend
RM 370
Across 12 visits
Total Visits
12
Since 2025-11-16
Average Order Value
RM 25
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
129d
2026-06-02
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
295 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 3
Outlet purchase
2026-05-21 · Member activity · RM 18.75
App session
2026-05-09 · OPLUMO Outlet 3
Points credited
2026-04-27 · Member activity · RM 21.25
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 3
Outlet purchase
2026-04-03 · Member activity · RM 23.75
Points credited
2026-03-22 · OPLUMO Outlet 3
Outlet purchase
2026-03-10 · Member activity · RM 26.25