Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20715
VM0020715Silvermember20715@example.test · +601110020715 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
1,521
Current loyalty balance
Lifetime Spend
RM 1,902
Across 12 visits
Total Visits
12
Since 2025-11-06
Average Order Value
RM 127
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
139d
2026-05-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,521 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 10
Outlet purchase
2026-05-11 · Member activity · RM 95.25
App session
2026-04-29 · OPLUMO Outlet 10
Points credited
2026-04-17 · Member activity · RM 107.95
Win-back campaign delivered
2026-04-05 · OPLUMO Outlet 10
Outlet purchase
2026-03-24 · Member activity · RM 120.65
Points credited
2026-03-12 · OPLUMO Outlet 10
Outlet purchase
2026-02-28 · Member activity · RM 133.35