Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00207
VM0000207Silvermember207@example.test · +601110000207 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,098
Current loyalty balance
Lifetime Spend
RM 1,373
Across 19 visits
Total Visits
19
Since 2025-08-28
Average Order Value
RM 82
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
83d
2026-07-18
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,098 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 4
Outlet purchase
2026-07-06 · Member activity · RM 61.50
App session
2026-06-24 · OPLUMO Outlet 4
Points credited
2026-06-12 · Member activity · RM 69.70
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 4
Outlet purchase
2026-05-19 · Member activity · RM 77.90
Points credited
2026-05-07 · OPLUMO Outlet 4
Outlet purchase
2026-04-25 · Member activity · RM 86.10