Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20639
VM0020639Silvermember20639@example.test · +601110020639 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,501
Current loyalty balance
Lifetime Spend
RM 1,877
Across 12 visits
Total Visits
12
Since 2025-10-11
Average Order Value
RM 131
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
165d
2026-04-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,501 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 2
Outlet purchase
2026-04-15 · Member activity · RM 98.25
App session
2026-04-03 · OPLUMO Outlet 2
Points credited
2026-03-22 · Member activity · RM 111.35
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 2
Outlet purchase
2026-02-26 · Member activity · RM 124.45
Points credited
2026-02-14 · OPLUMO Outlet 2
Outlet purchase
2026-02-02 · Member activity · RM 137.55