Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02063
VM0002063Goldmember2063@example.test · +601110002063 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,547
Current loyalty balance
Lifetime Spend
RM 4,434
Across 29 visits
Total Visits
29
Since 2025-04-04
Average Order Value
RM 147
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
49d
2026-08-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,547 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-21 · OPLUMO Outlet 7
Outlet purchase
2026-08-09 · Member activity · RM 110.25
App session
2026-07-28 · OPLUMO Outlet 7
Points credited
2026-07-16 · Member activity · RM 124.95
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 7
Outlet purchase
2026-06-22 · Member activity · RM 139.65
Points credited
2026-06-10 · OPLUMO Outlet 7
Outlet purchase
2026-05-29 · Member activity · RM 154.35