Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20619
VM0020619Silvermember20619@example.test · +601110020619 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
1,057
Current loyalty balance
Lifetime Spend
RM 1,322
Across 10 visits
Total Visits
10
Since 2025-11-14
Average Order Value
RM 112
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
167d
2026-04-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,057 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 16
Outlet purchase
2026-04-13 · Member activity · RM 84.00
App session
2026-04-01 · OPLUMO Outlet 16
Points credited
2026-03-20 · Member activity · RM 95.20
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 16
Outlet purchase
2026-02-24 · Member activity · RM 106.40
Points credited
2026-02-12 · OPLUMO Outlet 16
Outlet purchase
2026-01-31 · Member activity · RM 117.60