Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20571
VM0020571Goldmember20571@example.test · +601110020571 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted Out
Points Balance
3,405
Current loyalty balance
Lifetime Spend
RM 4,257
Across 23 visits
Total Visits
23
Since 2025-04-11
Average Order Value
RM 175
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
150d
2026-05-12
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,405 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 2
Outlet purchase
2026-04-30 · Member activity · RM 131.25
App session
2026-04-18 · OPLUMO Outlet 2
Points credited
2026-04-06 · Member activity · RM 148.75
Win-back campaign delivered
2026-03-25 · OPLUMO Outlet 2
Outlet purchase
2026-03-13 · Member activity · RM 166.25
Points credited
2026-03-01 · OPLUMO Outlet 2
Outlet purchase
2026-02-17 · Member activity · RM 183.75