Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 20558
VM0020558Platinummember20558@example.test · +601110020558 · Preferred outlet: OPLUMO Outlet 6
App UserFamily
Consent Status
Opted Out
Points Balance
5,472
Current loyalty balance
Lifetime Spend
RM 6,841
Across 43 visits
Total Visits
43
Since 2024-04-18
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
148d
2026-05-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,472 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 6
Outlet purchase
2026-05-02 · Member activity · RM 106.50
App session
2026-04-20 · OPLUMO Outlet 6
Points credited
2026-04-08 · Member activity · RM 120.70
Win-back campaign delivered
2026-03-27 · OPLUMO Outlet 6
Outlet purchase
2026-03-15 · Member activity · RM 134.90
Points credited
2026-03-03 · OPLUMO Outlet 6
Outlet purchase
2026-02-19 · Member activity · RM 149.10