Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02055
VM0002055Goldmember2055@example.test · +601110002055 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,865
Current loyalty balance
Lifetime Spend
RM 3,581
Across 24 visits
Total Visits
24
Since 2025-04-07
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
136d
2026-05-26
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,865 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 16
Outlet purchase
2026-05-14 · Member activity · RM 108.75
App session
2026-05-02 · OPLUMO Outlet 16
Points credited
2026-04-20 · Member activity · RM 123.25
Win-back campaign delivered
2026-04-08 · OPLUMO Outlet 16
Outlet purchase
2026-03-27 · Member activity · RM 137.75
Points credited
2026-03-15 · OPLUMO Outlet 16
Outlet purchase
2026-03-03 · Member activity · RM 152.25