Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20547
VM0020547Silvermember20547@example.test · +601110020547 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted Out
Points Balance
2,184
Current loyalty balance
Lifetime Spend
RM 2,731
Across 14 visits
Total Visits
14
Since 2025-10-07
Average Order Value
RM 173
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
133d
2026-05-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,184 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 12
Outlet purchase
2026-05-17 · Member activity · RM 129.75
App session
2026-05-05 · OPLUMO Outlet 12
Points credited
2026-04-23 · Member activity · RM 147.05
Win-back campaign delivered
2026-04-11 · OPLUMO Outlet 12
Outlet purchase
2026-03-30 · Member activity · RM 164.35
Points credited
2026-03-18 · OPLUMO Outlet 12
Outlet purchase
2026-03-06 · Member activity · RM 181.65