Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20519
VM0020519Silvermember20519@example.test · +601110020519 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,685
Current loyalty balance
Lifetime Spend
RM 2,106
Across 14 visits
Total Visits
14
Since 2026-01-07
Average Order Value
RM 164
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
41d
2026-08-29
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,685 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-08-29 · OPLUMO Outlet 1
Outlet purchase
2026-08-17 · Member activity · RM 123.00
App session
2026-08-05 · OPLUMO Outlet 1
Points credited
2026-07-24 · Member activity · RM 139.40
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 1
Outlet purchase
2026-06-30 · Member activity · RM 155.80
Points credited
2026-06-18 · OPLUMO Outlet 1
Outlet purchase
2026-06-06 · Member activity · RM 172.20