Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20511
VM0020511Silvermember20511@example.test · +601110020511 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,849
Current loyalty balance
Lifetime Spend
RM 2,312
Across 43 visits
Total Visits
43
Since 2024-07-20
Average Order Value
RM 51
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
55d
2026-08-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,849 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 10
Outlet purchase
2026-08-03 · Member activity · RM 38.25
App session
2026-07-22 · OPLUMO Outlet 10
Points credited
2026-07-10 · Member activity · RM 43.35
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 10
Outlet purchase
2026-06-16 · Member activity · RM 48.45
Points credited
2026-06-04 · OPLUMO Outlet 10
Outlet purchase
2026-05-23 · Member activity · RM 53.55