Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02051
VM0002051Silvermember2051@example.test · +601110002051 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted Out
Points Balance
1,092
Current loyalty balance
Lifetime Spend
RM 1,366
Across 38 visits
Total Visits
38
Since 2024-10-21
Average Order Value
RM 46
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
52d
2026-08-18
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,092 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 12
Outlet purchase
2026-08-06 · Member activity · RM 34.50
App session
2026-07-25 · OPLUMO Outlet 12
Points credited
2026-07-13 · Member activity · RM 39.10
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 12
Outlet purchase
2026-06-19 · Member activity · RM 43.70
Points credited
2026-06-07 · OPLUMO Outlet 12
Outlet purchase
2026-05-26 · Member activity · RM 48.30