Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20495
VM0020495Goldmember20495@example.test · +601110020495 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,604
Current loyalty balance
Lifetime Spend
RM 3,255
Across 27 visits
Total Visits
27
Since 2025-02-10
Average Order Value
RM 98
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
138d
2026-05-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,604 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 11
Outlet purchase
2026-05-12 · Member activity · RM 73.50
App session
2026-04-30 · OPLUMO Outlet 11
Points credited
2026-04-18 · Member activity · RM 83.30
Win-back campaign delivered
2026-04-06 · OPLUMO Outlet 11
Outlet purchase
2026-03-25 · Member activity · RM 93.10
Points credited
2026-03-13 · OPLUMO Outlet 11
Outlet purchase
2026-03-01 · Member activity · RM 102.90