Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20435
VM0020435Silvermember20435@example.test · +601110020435 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted Out
Points Balance
1,703
Current loyalty balance
Lifetime Spend
RM 2,129
Across 25 visits
Total Visits
25
Since 2025-05-14
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
81d
2026-07-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,703 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 2
Outlet purchase
2026-07-08 · Member activity · RM 54.00
App session
2026-06-26 · OPLUMO Outlet 2
Points credited
2026-06-14 · Member activity · RM 61.20
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 2
Outlet purchase
2026-05-21 · Member activity · RM 68.40
Points credited
2026-05-09 · OPLUMO Outlet 2
Outlet purchase
2026-04-27 · Member activity · RM 75.60