Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20427
VM0020427Silvermember20427@example.test · +601110020427 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
1,833
Current loyalty balance
Lifetime Spend
RM 2,292
Across 22 visits
Total Visits
22
Since 2025-08-04
Average Order Value
RM 126
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
53d
2026-08-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,833 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 11
Outlet purchase
2026-08-05 · Member activity · RM 94.50
App session
2026-07-24 · OPLUMO Outlet 11
Points credited
2026-07-12 · Member activity · RM 107.10
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 11
Outlet purchase
2026-06-18 · Member activity · RM 119.70
Points credited
2026-06-06 · OPLUMO Outlet 11
Outlet purchase
2026-05-25 · Member activity · RM 132.30