Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20423
VM0020423Membermember20423@example.test · +601110020423 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
950
Current loyalty balance
Lifetime Spend
RM 1,188
Across 17 visits
Total Visits
17
Since 2025-12-13
Average Order Value
RM 87
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
12d
2026-09-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
950 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-27 · OPLUMO Outlet 7
Outlet purchase
2026-09-15 · Member activity · RM 65.25
App session
2026-09-03 · OPLUMO Outlet 7
Points credited
2026-08-22 · Member activity · RM 73.95
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 7
Outlet purchase
2026-07-29 · Member activity · RM 82.65
Points credited
2026-07-17 · OPLUMO Outlet 7
Outlet purchase
2026-07-05 · Member activity · RM 91.35