Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 20414
VM0020414Goldmember20414@example.test · +601110020414 · Preferred outlet: OPLUMO Outlet 15
App UserFamily
Consent Status
Opted In
Points Balance
3,818
Current loyalty balance
Lifetime Spend
RM 4,773
Across 32 visits
Total Visits
32
Since 2025-01-04
Average Order Value
RM 125
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
85d
2026-07-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,818 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 15
Outlet purchase
2026-07-04 · Member activity · RM 93.75
App session
2026-06-22 · OPLUMO Outlet 15
Points credited
2026-06-10 · Member activity · RM 106.25
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 15
Outlet purchase
2026-05-17 · Member activity · RM 118.75
Points credited
2026-05-05 · OPLUMO Outlet 15
Outlet purchase
2026-04-23 · Member activity · RM 131.25