Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20403
VM0020403Silvermember20403@example.test · +601110020403 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
1,391
Current loyalty balance
Lifetime Spend
RM 1,740
Across 12 visits
Total Visits
12
Since 2025-10-17
Average Order Value
RM 135
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
159d
2026-05-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,391 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 4
Outlet purchase
2026-04-21 · Member activity · RM 101.25
App session
2026-04-09 · OPLUMO Outlet 4
Points credited
2026-03-28 · Member activity · RM 114.75
Win-back campaign delivered
2026-03-16 · OPLUMO Outlet 4
Outlet purchase
2026-03-04 · Member activity · RM 128.25
Points credited
2026-02-20 · OPLUMO Outlet 4
Outlet purchase
2026-02-08 · Member activity · RM 141.75