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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

A2

Aiman 20400

VM0020400Gold

member20400@example.test · +601110020400 · Preferred outlet: OPLUMO Outlet 1

High ValueWeekend
Consent Status
Opted Out
Points Balance
2,489
Current loyalty balance
Lifetime Spend
RM 3,112
Across 22 visits
Total Visits
22
Since 2025-07-14
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
74d
2026-07-27
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
2,489 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardUsed · expires 2026-12-31
%
Free BeverageExpired · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 1
Outlet purchase
2026-07-15 · Member activity · RM 126.75
App session
2026-07-03 · OPLUMO Outlet 1
Points credited
2026-06-21 · Member activity · RM 143.65
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 1
Outlet purchase
2026-05-28 · Member activity · RM 160.55
Points credited
2026-05-16 · OPLUMO Outlet 1
Outlet purchase
2026-05-04 · Member activity · RM 177.45