Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 20380
VM0020380Membermember20380@example.test · +601110020380 · Preferred outlet: OPLUMO Outlet 15
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
438
Current loyalty balance
Lifetime Spend
RM 548
Across 5 visits
Total Visits
5
Since 2026-02-17
Average Order Value
RM 129
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
162d
2026-04-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
438 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 15
Outlet purchase
2026-04-18 · Member activity · RM 96.75
App session
2026-04-06 · OPLUMO Outlet 15
Points credited
2026-03-25 · Member activity · RM 109.65
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 15
Outlet purchase
2026-03-01 · Member activity · RM 122.55
Points credited
2026-02-17 · OPLUMO Outlet 15
Outlet purchase
2026-02-05 · Member activity · RM 135.45