Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
H2
Hakim 20360
VM0020360Goldmember20360@example.test · +601110020360 · Preferred outlet: OPLUMO Outlet 12
High ValueWeekend
Consent Status
Opted In
Points Balance
3,178
Current loyalty balance
Lifetime Spend
RM 3,973
Across 23 visits
Total Visits
23
Since 2025-05-14
Average Order Value
RM 175
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
117d
2026-06-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,178 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 12
Outlet purchase
2026-06-02 · Member activity · RM 131.25
App session
2026-05-21 · OPLUMO Outlet 12
Points credited
2026-05-09 · Member activity · RM 148.75
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 12
Outlet purchase
2026-04-15 · Member activity · RM 166.25
Points credited
2026-04-03 · OPLUMO Outlet 12
Outlet purchase
2026-03-22 · Member activity · RM 183.75