Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D2
Daniel 20346
VM0020346Platinummember20346@example.test · +601110020346 · Preferred outlet: OPLUMO Outlet 15
LunchNew Joiner
Consent Status
Opted In
Points Balance
4,979
Current loyalty balance
Lifetime Spend
RM 6,224
Across 37 visits
Total Visits
37
Since 2024-10-18
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
73d
2026-07-28
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
4,979 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 15
Outlet purchase
2026-07-16 · Member activity · RM 102.75
App session
2026-07-04 · OPLUMO Outlet 15
Points credited
2026-06-22 · Member activity · RM 116.45
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 15
Outlet purchase
2026-05-29 · Member activity · RM 130.15
Points credited
2026-05-17 · OPLUMO Outlet 15
Outlet purchase
2026-05-05 · Member activity · RM 143.85