Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20319
VM0020319Membermember20319@example.test · +601110020319 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
642
Current loyalty balance
Lifetime Spend
RM 803
Across 23 visits
Total Visits
23
Since 2025-05-03
Average Order Value
RM 33
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
128d
2026-06-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
642 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 5
Outlet purchase
2026-05-22 · Member activity · RM 24.75
App session
2026-05-10 · OPLUMO Outlet 5
Points credited
2026-04-28 · Member activity · RM 28.05
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 5
Outlet purchase
2026-04-04 · Member activity · RM 31.35
Points credited
2026-03-23 · OPLUMO Outlet 5
Outlet purchase
2026-03-11 · Member activity · RM 34.65