Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20255
VM0020255Silvermember20255@example.test · +601110020255 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,724
Current loyalty balance
Lifetime Spend
RM 2,155
Across 17 visits
Total Visits
17
Since 2025-09-29
Average Order Value
RM 161
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
87d
2026-07-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,724 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 9
Outlet purchase
2026-07-02 · Member activity · RM 120.75
App session
2026-06-20 · OPLUMO Outlet 9
Points credited
2026-06-08 · Member activity · RM 136.85
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 9
Outlet purchase
2026-05-15 · Member activity · RM 152.95
Points credited
2026-05-03 · OPLUMO Outlet 9
Outlet purchase
2026-04-21 · Member activity · RM 169.05