Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 20248
VM0020248Goldmember20248@example.test · +601110020248 · Preferred outlet: OPLUMO Outlet 2
High ValueWeekend
Consent Status
Opted In
Points Balance
2,858
Current loyalty balance
Lifetime Spend
RM 3,574
Across 26 visits
Total Visits
26
Since 2025-05-24
Average Order Value
RM 123
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
53d
2026-08-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,858 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 2
Outlet purchase
2026-08-05 · Member activity · RM 92.25
App session
2026-07-24 · OPLUMO Outlet 2
Points credited
2026-07-12 · Member activity · RM 104.55
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 2
Outlet purchase
2026-06-18 · Member activity · RM 116.85
Points credited
2026-06-06 · OPLUMO Outlet 2
Outlet purchase
2026-05-25 · Member activity · RM 129.15