Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20243
VM0020243Membermember20243@example.test · +601110020243 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted Out
Points Balance
439
Current loyalty balance
Lifetime Spend
RM 549
Across 27 visits
Total Visits
27
Since 2025-04-25
Average Order Value
RM 26
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
64d
2026-08-06
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
439 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 14
Outlet purchase
2026-07-25 · Member activity · RM 19.50
App session
2026-07-13 · OPLUMO Outlet 14
Points credited
2026-07-01 · Member activity · RM 22.10
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 14
Outlet purchase
2026-06-07 · Member activity · RM 24.70
Points credited
2026-05-26 · OPLUMO Outlet 14
Outlet purchase
2026-05-14 · Member activity · RM 27.30