Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 20210
VM0020210Goldmember20210@example.test · +601110020210 · Preferred outlet: OPLUMO Outlet 15
LunchNew Joiner
Consent Status
Opted Out
Points Balance
2,636
Current loyalty balance
Lifetime Spend
RM 3,296
Across 38 visits
Total Visits
38
Since 2024-08-30
Average Order Value
RM 90
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
104d
2026-06-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,636 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 15
Outlet purchase
2026-06-15 · Member activity · RM 67.50
App session
2026-06-03 · OPLUMO Outlet 15
Points credited
2026-05-22 · Member activity · RM 76.50
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 15
Outlet purchase
2026-04-28 · Member activity · RM 85.50
Points credited
2026-04-16 · OPLUMO Outlet 15
Outlet purchase
2026-04-04 · Member activity · RM 94.50